Built To Succeed is a website, dedicated to starting, growing and scaling your purpose-led business.

Supporting purpose-driven, responsible business owners to gain the skills, confidence and network needed to start, grow and scale their business is at the heart of what my business consultancy, Built To Succeed, does.

My number one priority (mission) is to dramatically increase the number of purpose-driven businesses making a positive social impact and to transform the reputation of business for the better.


Sage UK Top 100 Global Influencer, 2017
Silver, Sussex Digital Awards, 2017


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Denyse Whillier

Hi, I’m Denyse Whillier. A very warm welcome to my website which is dedicated to starting, growing and scaling your purpose-led business.

I’m a freelance business consultant working and living on the Sussex south coast, having worked as a CEO in London for eight years. Trained at Cranfield School of Management, a top UK business school, I'm also an accredited coach with the Institute of Enterprise & Entrepreneurship. I have over 30 years of running businesses and organisations at senior management and leadership level.

This blog is about helping businesses to become purpose-led. I believe there are many business owners out there like me who want to make a make a positive social impact (and be profitable) but are not necessarily sure how to go about it.

This blog has grown out of my own exploration of what makes a successful purpose-led business and my love of writing and reading long-form content. You’ll find insights into the steps I’m taking to develop my own purpose-led business, articles about how you too can develop a purpose-driven brand, as well as heaps of resources to help you to start, grow and scale your business.

I write a lot about the purpose-led, responsible brands I admire the most. Analysing their business strategy and what has made them successful, and then passing these insights on to you.

To my surprise, I was named a Sage UK Top 100 Global Influencer in 2017, and this blog was awarded silver at the Sussex Digital Awards 2017. I’ve been interviewed on the BBC and featured in The Guardian and The Telegraph, as well as regional and local publications like the Argus.

This is my story.


If you’re a purpose-driven business owner looking for help to start, grow or scale your business, I’d love to hear from you. You’ll find an overview of my business consulting services here.

Please use this form to get in touch or alternatively you can book a consultation appointment directly with me HERE.

You'll find a list of frequently asked questions HERE.



The Weekend Edit is my weekly newsletter, sent out every Friday morning to my subscribers. I love putting together this email, and my intention is that it supports you on your business journey.

If you are interested in signing up to The Weekend Edit, you can do so here